Anikó Szekér

Managing the product line life cycle from strategic planning to tactical activities.Driving improvement projects in the product portfolio including factory transfer and raw material/design change. Marketing ownership in company-wide projects with cross divisional teams (primarily R&D, Operations, Procurement and Marketing Communications). Analysing and driving potential international partner relationships for new vending machine solution as complementary service to the core product portfolio.

Responsible for leading and developing content marketing for ProcedurePak including the preparation and implementation of marketing campaigns and tools. Member of the global ProcedurePak team, responsible securing effective deployment of the brand & portfolio strategy as well as the development of selective upselling strategies and tools for trays. Supporting the development of a global marketing activity plan for the tray category & brand. Driving new component market launch within cross divisional team.

Working closely with regional GM, regional financial director, country managers, and sales managers to build regional strategy, which can be effectively and successfully implemented in my 5 territories. Part of the Regional Management Team working on product and pricing strategy, tender excellence, professional education. Leading product managers creating marketing plans for the surgical brands and driving launch excellence in the local management teams. Train, supervise, and mentor local product managers.

Directed single-product launch activities for core market segments; liaised with the Country Manager and Sales Managers to shape branding and promotional strategies. Drove sales activities and targeted new business plans. Part of the Hungarian Management Team working on the defined pricing strategies. Developed business cases supporting market growth and expansion. Managed the full lifecycle for new tenders.

Developed marketing, education and sales stories for insurance policies through cross divisional team. Directed and performed nationwide product training for combined bank loan and insurance policy. Collaborate with Raiffeisen Bank in developing the joint financial product to represent AEGON core market strength. Leveraged market input and competitor analysis to redefine product and service offerings.

Responsible for: - Performing marketing, education and sales argumentation for combined loan and insurance product - Building and maintaining relationship with different banks

Including a semester in Aarhus, Denmark via ERASMUS scholarship

Marketing Finance