Jeroen Rijvordt

I do business with (inter)national retailers. Dealing with: Strategic Purchasers, European Sourcing Managers. In the execution of the sales agreement I work closely with brand and category management. I spent a significant amount of time on the internal organization to: streamline, improve and adapt processes to gain optimum customer service and satisfaction. I create new business opportunities, increase Hegron’s share of wallet, apply to tenders and analyse statistics and define goals.

As an International Sales Manager I increased the number of distributors from 15 to 50 worldwide, developed Emerging markets, Australia and stronger penetration in Europe. In this period a new market; Retail was successfully explored by setting up business relations with retailers for shop in shop and stand alone make-up stores. Also Franchise was a new concept for the company at that moment.

In my job as a Brand & Export Manager I was part of the management team and managed a team of 7 persons on sales, tarining and marketing. I was responsible for Global sales, marketing, training and distributor support. Identifying new countries and distributors, close exclusive distribution agreements , developing and implementing yearly strategic business plans, undertaking regular distributor.

As a Brand Manager I: analysed the different users and USP’s matches of Make-up Studio, based on research I set out the BENELUX brand strategy and prepared: marketing, sales and category plans. I managed external agencies for the execution of brand marketing activities across different communication channels, I teamed up with brands and companies which strengthened the positioning of Make-up Studio.

As an account manager it was my responsibility to keep an up to date database for the publishers under my responsibility. As an account manager I had contact with publishers, printing houses and senders. Another part of my job was advising publishers about the marketing possibilities of their data base.

The project was to research if it would be liable to set-up a new company to import teak market furniture and sell that through specialised garden furniture dealers and garden decorators in The Netherlands.

International Marketing