Maxim Sergeev
Bis 2015, Senior Brand Manager – Europe (HQ); Zurich, Switzerland, MONDELĒZ INTERNATIONAL (formerly Cadbury LLC; Kraft Foods)
Hamburg, Deutschland
Über mich
Marketing expert with 15 years of experience in all aspects of classical marketing mix and in depth knowledge of new product development, innovation, business case preparation, portfolio, pricing, research, design development as well as go-to-market strategy development. Proven track record in bringing to the market/-s a broad spectrum of innovations (line extentions, limited editions, break through products and platforms), while leading large cross-functional teams of R&D, trade marketing/sales, supply chain, local marketing etc though out innovation process. Passionate about building powerful high performing teams to create value on personal and organizational levels. Team work for me is a recipe for success and I am well known to bring people together from different parts of corporations to achieve strong results.
Werdegang
Berufserfahrung von Maxim Sergeev
Bis heute 7 Jahre und 3 Monate, seit Apr. 2017
Senior Product Manager impulse, Business Innovation & Development
Ferrero Deutschland3 Jahre und 10 Monate, Aug. 2011 - Mai 2015
Senior Brand Manager – Europe (HQ); Zurich, Switzerland
MONDELĒZ INTERNATIONAL (formerly Cadbury LLC; Kraft Foods)
Responsible for defining and delivering European and CEE marketing strategy and innovation for leading gum brands: Hollywood (#1 in France), Stimorol (#1 in CH, Nordics), Trident (#1 in Southern Europe), Dirol (#2 in Russia).
3 Jahre und 11 Monate, Sep. 2007 - Juli 2011
Senior Brand Manager GUM (multiple brands)/coffee (JACOBS)
CADBURY RUSSIA and CIS/KRAFT FOODS (after acquisition)
Leading agenda for gum category accounting for ca. 300 MEURO in retail prices business and afterwards coffee (ca. 600 MEURO business in retail prices) with regards to key brand and category related activities: communication, innovation, business planning, execution excellence and cross-functional collaboration to drive results. Management and development of direct reports (3 people) with budget reaching up to 50 MEURO..
Ausbildung von Maxim Sergeev
2 Jahre, Jan. 2016 - Dez. 2017
Business Administration
Rotterdam School of Management
Graduated with Dean's Honour in the top 10% of the class
4 Jahre und 11 Monate, Sep. 2000 - Juli 2005
Management
Saint Petersburg State Technical University (Politeh)
Sprachen
Russisch
Muttersprache
Englisch
Fließend
Deutsch
Gut